I often find myself astounded by how easy many think design is. While it’s not rocket science, “whipping up” a design doesn’t happen in a matter of minutes. Each design has a story and takes time to develop.
Let me tell you about a couple pieces I designed that are much more involved than they appear.
This Monday Meme (on the left) I made with my daughter recently looks very simplistic, but actually, there are, literally, many layers to it.
The image started out as this picture to the right.
My daughter Valleri loves to draw. At any given time, if you were to walk into her room, you would see scads of copy paper filled with her drawings. While she mostly draws manga and anime characters anymore, this picture caught my attention. She’s a voracious bookworm and rather a deep thinker for her tender young age. (I’ll just say, she’s a “tween.”) I loved the sentiment she wrote. I was impressed and thought it would be perfect for a Monday Meme on the BTomas Design Facebook page.
Here’s another image that is more involved than it appears:
The hardest part about this one was finding the right brick wall image to manipulate. I looked all over the internet for a brick wall image and submitted several possibilities to my client. I went all over my town, looking for and photographing brick walls (I’m sure I got a weird look or two, or three). Finally, the client sent me a photo of her garage wall and that was it. Then began the process of “knocking a hole” into the wall to “reveal” the floating washing machine. That image alone consists of 5 or 6 layers.
I’m pretty proud of this piece (and that’s just the front of the book), and my client was thrilled.
Sometimes manipulating an image isn’t enough. Sometimes, an image can’t be found for purchase from a stock image service. the image below, my client wanted a stylized steno machine in her court reporting business logo. After an exhausting and fruitless search for an image I could
I love graphic design. It’s in my blood. I do love that I can look at just about anything and wonder how it can be used in a design, or designed to have a different appearance and/or use. The work can be physically taxing on my body at times (ask my chiropractor). I love it though and I truly don’t think I could live without designing and/or creating things. There are days when I’m pulling my hair out to make something work. There are times when my brain hurts from having to stretch my nearly non-existent math skills to figure out color formulas. Often, my body screams at me because I’ve found myself glued to my computer far too long without moving because I’m “in the zone” on a design. But I love it when that effort results in a design that thrills the recipient. It hurts so good!
A designer puts effort into your project, whether it's a logo, a brochure, a mailer or social media image. It's involved, and your graphic designer happily engages in that depth of involvement. Understand that most designs are not something that anyone can just jump on a computer and "whip up" in a matter of minutes. For designers, it’s our art. It's our heart. It IS involved. It’s our soul.
For me, that involvement is all worth it. I am living my dream. I get to make pretty pictures for a living!
OK. Stepping off my soapbox now. Thanks for indulging me this time around. I would love to hear…er…read …your thoughts.