I have been reading about color a lot lately. When I came across this quote, I thought “perfect!” This will be a Monday Meme!
I immediately thought of a picture I took of the sunset over the Pacific Ocean, from a spot on Highway 101, a few years back. I decided this photo would be base of the meme I would make for the quote. I proceeded from there, playing with color - blending modes and saturation levels – and other fun Photoshop stuff. I did this for a couple hours on a Sunday morning until I reached a level of satisfaction with the image enough to use it as the background for the meme. The first image here is the original photo I shot. It needed work though, if I were to use it for the meme. The sunset part was fairly easy. I just adjusted some levels and I was happy with the photo. (I can be a “cheap date” at times in my usual world of perfectionism. Ha!) The rainbow - well that was a different story. You will soon see that the pun here is definitely intended.
Let’s chat a bit about color, shall we?
I often describe my job as “turning your dreams into pretty pictures.” Essentially, what I do is help my clients tell their story with images – images and colors, actually. When I work with a client we spend quite a bit of time speaking about color. Color sets the mood. Color tells a story.
We humans assign meanings to colors and often, it’s universal, crossing cultural lines. Red is a “hot” color and serves to attract attention. Green and Blue are cool and cold colors and can have a calming effect on the viewer. Yellow is vibrant and instills energy when used in an image. And the story goes on…
Choosing the color in your design is essential when you consider the story you want your image to tell.
How you blend colors is important as well. What story do you want to tell? How do you want to tell it? The colors you choose will work with you to tell you story...or against you, if you choose wrongly.
Look around and you will see color not only in images, but color in language. Are you a true blue friend? Are you red hot, a green thumb? Did you see something on the silver screen this weekend? Perhaps you participated in a white elephant gift exchange. Color is all around us – not only in what we see, but in how we tell our story.
What’s your favorite color? How do you tell your story with color? Do share in the comments.